Elevating a Client to Their Next Level: How One Smart Shift Transformed Their Results
Every client has a starting point. For one local gutter installation company, that starting point was building brand awareness. They needed their community to know their name, understand their service and trust their work.
We launched a branding campaign on social media. The content was strong. The audience was right. The visibility was growing.
But then something changed.
The client was still being seen, but they were ready for more. They needed leads. They needed the next level.
This is where the ThreeSixty Elevate mindset comes in.
Assess: Understanding What Had Changed
We listened closely. The client told us that while the branding campaign was still valuable, their industry had slowed, and they needed the phone to ring again.
They also shared something important. They were spending more than $4,000 a month on Google Ads with another agency, but the results were getting worse each month.
It is a pattern we are seeing across many industries right now. Google Ads performance is dipping, and businesses feel it.
The client trusted us because of the branding work we had done. They were ready for a new plan.
Strategize: Building a Strategy for the Next Level
Because the goal had changed, the plan needed to change with it.
We reviewed how homeowners hire companies like theirs. We looked at search behavior. We analyzed the cost of clicks.
It was clear that Local Service Ads would get them real leads faster than traditional Google search ads.
Scope: Mapping Out the Work
Before launching anything, we built a clear plan:
- Pause the branding campaign for now
- Move the entire Google Ads budget to Local Service Ads
- Set up tracking so every call could be measured
- Put a response process in place
- Monitor results daily
This was not a guess. It was a mapped-out path to the client’s next level.
Execute: Putting the Plan into Action
We launched their Local Service Ads campaign and watched it closely.
The results came fast.
The first week brought new calls.
The first month brought more leads than they had seen in a long time.
The client who had been worried about slowing results was now excited again. They had the momentum they needed.
Audit: Tracking Progress and Staying Aligned
Once the campaign was running, we made sure every lead was real and every dollar was working.
We checked:
- Call volume
- Cost per lead
- Call quality
- Booked job rate
We stayed close to the numbers so we could fine-tune the campaign in real time.
Adjust: Improving as the Client Grows
Growth is not a one-time event. It is a constant process.
As their calls increased, we adjusted targeting, expanded into new areas, and refined their ads.
The goal was not to win once.
The goal was to keep elevating them as their business evolved.
What Great Partnerships Are Built On
Your goals change as your business grows. The market changes too.
A partner who cannot adapt will hold you back.
A partner who listens and adjusts will pull you forward.
This client did not come to us unhappy. They came ready for the next level. And because of our Elevate approach, we were ready to take them there.
If you want a marketing partner who evolves with your business and keeps you moving forward, contact us. We will help elevate your results, one smart step at a time.
