Case Studies
Case Study: Conax Technologies
Global Manufacturer Repositions Brand to Win More Qualified Leads and Launch New Innovations with Confidence
Industry
Manufacturing (Compression seal fittings, temperature sensors, cable & harness assemblies)
Company Size
Global, 65 years in business
Challenge
Perceived as a parts provider rather than a solutions partner
Services Provided
Brand Strategy, Website Redesign, Sales Materials, Tradeshow Marketing, Social Media, SEM, IP Targeting
The Challenge
Conax Technologies had earned worldwide trust over six decades for the quality and durability of its products. Yet the market primarily saw them as a commodity parts provider, not as an engineering partner capable of solving complex challenges.
Key obstacles included:
- Underrecognized engineering expertise and innovation.
- Marketing materials and website content overly focused on products, not solutions.
- An internal culture rooted in tradition, resistant to change.
The result: An invisible value proposition that limited growth in high-value custom projects.
ThreeSixty’s Solutions
To shift both market perception and internal confidence, ThreeSixty partnered closely with Conax leadership and customers. Our approach included:
Conducting client and stakeholder interviews to identify perception gaps.
Developing a new tagline, brand voice and visual identity to highlight engineering expertise.
Launching an engaging new website with streamlined navigation and a solutions-focused structure.
Creating outcome-driven messaging across sales materials and email campaigns.
Designing trade show booths and videos centered on customer success.
Establishing a consistent social media and digital advertising strategy.
Executing IP targeting and SEM campaigns to reach top decision-makers.
Facilitating internal workshops to build leadership trust and alignment.
By combining Strategy Services, Identity Services, Lead Generation Services and Technology Solutions Services, ThreeSixty transformed Conax’s brand from parts supplier to solutions partner.
The Experience
“We challenged ThreeSixty to take Conax Technologies’ marketing to a level we couldn’t reach on our own, and they’ve risen to that challenge time and again. From overhauling our corporate brand and developing a new, modern website to introducing new marketing channels like social media and IP targeting, they’ve consistently demonstrated that they understand our business objectives and how to best reach our target audience. The result has been increased awareness of our depth of services, a professional consistent brand image, and exceeding our sales goals.”
Mike Ferraro, Conax Technologies
The Results
- Website Performance: Significant traffic growth with higher-quality leads.
- Lead Generation: SEM campaigns consistently delivered conversions above industry benchmarks.
- Sales Enablement: Fresh collateral and tools empowered the sales team to exceed annual goals.
- Trade Show Impact: Modernized booth designs and targeted promotion drove higher engagement.
- Brand Engagement: Social media became a strong platform for showcasing innovation and company news.
The Future
Today, Conax continues to design and manufacture compression seal fittings, temperature sensors, and cable and harness assemblies for mission-critical applications across industries worldwide. With ThreeSixty as a long-term partner, their strengthened brand and marketing platform highlight engineering expertise, open doors to new decision-makers and position Conax for continued global growth.
Ready to Transform Your Brand?
If your company is ready to reposition your brand, reach the right decision-makers and equip your sales team for growth, ThreeSixty can help. Explore how our team and integrated solutions can help you achieve measurable results.
