Case Studies
Case Study: Niagara Label
Turning a Digital Refresh Into Measurable Growth
Industry
Custom Label Manufacturing
Challenge
Outdated website and weak search visibility limited lead generation
Services Provided
Key Results
Top-three rankings for 14 high-intent search terms (6 ranked #1)
Secured a high-value client from organic search that covered the campaign’s entire cost
Increased inbound leads across cannabis, food, and beverage industries
Expanded marketing budget to reinvest in growth initiatives
The Challenge
- Outdated website design that didn’t represent Niagara Label’s capabilities or craftsmanship
- Lack of clarity in messaging and visual appeal to win over buyers
- Poor visibility in search results, limiting inbound opportunities
- Heavy reliance on cold calling and trade shows to generate new business
ThreeSixty’s Solution
ThreeSixty delivered a modern, visually driven custom website designed to impress buyers and support sales conversations. To ensure the site worked as a true lead-generation tool, we paired it with a full-scale search strategy:
Website Redesign
Built a conversion-focused, visually appealing site aligned with Niagara Label’s quality standards.
Search Engine Optimization (SEO)
Targeted high-intent search terms in the cannabis, food, and beverage sectors.
Paid Search Campaigns
Launched Google Ads around industry events to capture prospects at the right time.
Clear Messaging
Streamlined copy to position Niagara Label as a trusted partner rather than just a vendor.
This integrated approach combined visibility, relevance, and conversion readiness.
The Experience
For Niagara Label’s team, the transformation was immediate.
“Our new website finally reflects the quality we deliver every day. And for the first time, inbound leads started coming directly to us — which has changed how we approach sales.”
Niagara Label Leadership
The Results
- Search Performance: 14 targeted search terms in the top three positions, including 6 at #1 on Google.
- Revenue Impact: One new high-value client from organic search fully covered the cost of the campaign, proving immediate ROI.
- Lead Generation: Inbound traffic shifted to higher quality, generating new business opportunities in cannabis, food, and beverage.
- Sales Confidence: The modern site became a core sales tool, allowing the team to showcase their work and reduce reliance on cold calls and trade shows.
- Scalability: Early success led Niagara Label to increase their marketing budget and launch expanded efforts like Google Display Ads.
The Future
With a refreshed brand presence and a strong foothold in search, Niagara Label now has a scalable foundation for growth. Their digital marketing engine continues to deliver new leads while supporting sales conversations — fueling expansion into competitive markets with confidence.
If your business is ready to transform its digital presence into a lead-generation engine that drives measurable growth, ThreeSixty can help you get there.
