Connected TV (CTV) | ThreeSixty

Reach the right households across streaming platforms like Hulu and Netflix while measuring what truly matters.

TV advertising has changed. Your audience isn’t sitting in front of one screen at one time anymore—and neither is your budget.

Connected TV (CTV) allows businesses to combine the impact of television with the precision, targeting and measurement of today's marketing demands. At ThreeSixty, we help businesses use CTV strategically—so TV advertising doesn’t just look good, it drives measurable growth.

The TV Landscape Has Changed

TV remains one of the most powerful ways to build awareness and credibility. But the way people watch, and the way marketers are expected to measure performance, has evolved.

Today’s audiences are spread across streaming platforms, devices and channels. Budgets are under greater scrutiny and marketing teams are being asked to show clearer connections between media spend and business outcomes.

Connected TV doesn’t replace traditional TV. It builds on it—adding precision, flexibility and deeper insight into what’s working.

56M+ U.S. Households Have Cut the Cord

Nearly half of U.S. internet households no longer subscribe to traditional pay TV

Source: CableCompare / Parks Associates

What Makes Connected TV Different

Connected TV bridges the gap between brand awareness and performance marketing—bringing accountability to the television screen.

Unlike traditional linear TV, CTV allows you to reach specific households and audiences across streaming platforms and smart TVs, while measuring what truly matters. Instead of relying on assumptions or surface-level metrics, CTV makes it possible to understand the real impact TV marketing has on business outcomes.

By comparing households exposed to your ads against similar households that weren’t, we can measure incremental lift and see how TV contributes to:

Website traffic
Conversions and app activity
Cost efficiency and return on spend

This level of insight removes the guesswork from TV advertising giving you the confidence to make smarter budget decisions and scale what’s working.

Who CTV Is Right For

Connected TV is especially effective for growth-oriented organizations that want reach and accountability, including:

Financial services and professional services
Healthcare and medical organizations
Home services and regional brands
Retail and e-commerce
B2B companies expanding awareness in targeted markets

If your audience streams content, CTV gives you a way to reach them without the waste of traditional TV.

Our Approach to CTV Advertising

At ThreeSixty, we don’t treat CTV as a standalone tactic. We integrate it into your broader growth strategy—because TV commercials work best when it’s aligned with everything else you’re doing.

That means aligning CTV with paid search, paid social and other performance channels, using audience data to reduce wasted impressions and measuring what TV advertising actually drives, not just what it touches. Every campaign is continuously optimized based on real performance signals, not assumptions.

This approach is powered by what sets ThreeSixty apart: a technology-first mindset, deep experience blending brand and performance marketing, and clear reporting focused on business outcomes. Our team takes a consultative approach to CTV, treating TV like an investment—not an experiment.

We don’t just place ads. We build connected TV strategies designed to drive measurable growth.

Ready to Make TV Work Harder?

If you’ve been curious about Connected TV but hesitant to invest without clear accountability, we can help.

Let’s talk about how CTV fits into your growth strategy.

Have a CTV Strategy Conversation